Citizen Eco-Drive

In 1976, 40 years ago this year, CITIZEN created the world’s first analogue light-powered watch. We called the technology Eco-Drive. With Eco-Drive, our watches generate energy even from dim light and keep running for months even in the dark. We have created watches with multi-functions; watches that are smaller, thinner, and more beautiful; watches that everyone can relate to, even love. As a light-power pioneer, we continue to explore new possibilities for the future of the wristwatch and to craft timepieces that inspire people everywhere.

What is Eco-Drive?